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notjustcaps
Designing & developing an efficient website for a small sourcing agency
UX/UI Design  |  Website Development
Project Overview
The Problem
notjustcaps needed a website to showcase their service and capabilities without displaying branded client work.
The Solution
A simple, single-page website highlighting product categories and global sourcing locations, along with a clear contact section for potential clients.
Brand Development
Color Palette
The color palette was designed to look professional and sophisticated while staying warm and approachable. It appeals to clients across various industries, from sports to luxury brands, and reflects the family business feel.
Typography
Montserrat was chosen for its clean, modern styling that enhances readability and professionalism. It is a versatile font, making it suitable for both luxury and contemporary branding, appealing to a wide audience.
Logos
The “notjustcaps" logo is as direct and straightforward as its name - clear and to the point. The mix of lowercase bold, regular and italic type balance simplicity with impact, while Eurostile’s clean, modern lines enhance its professional feel.
The Process
As branded items could not be used, the focus shifted to finding an alternate approach to visually representing product types that would be equally compelling and engaging. Through the use of striking imagery, a sophisticated color palette, and a sleek layout, the final website communicates professionalism and expertise.
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