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Let’s Grow ELC
Redesigning a preschool website to be more engaging and professional
UX/UI Design | Website Development
Project Overview
The Problem
The client wanted her website to better represent her preschool and communicate everything they offer in a clearer and more engaging way. She also wanted the website to have a more cohesive design.
The Solution
Using the existing Let’s Grow logo as the central design inspiration, the website was updated to be more visually appealing, as well as being easier to read and navigate.
Let's Grow Redesigned Home Page
Home Page
Brand Development
Color Palette
The color palette took inspiration from nature and used the Let's Grow logo as a starting point for the 3 primary colors. The secondary colors gave scope to add dimension and harmony to all design elements - from illustrations, to backgrounds and informational sections.
Nine colors that were used for the colour palette
Two fonts that were used for website
Typography
Patrick Hand is a neat but childlike handwritten font used in all headings. It perfectly conveys fun but still remains professional when paired with the clean simple lines of Poppins, which is used in all body text.
Website Redesign
The Homepage
The original homepage lacked impact and cohesion, resulting in a chaotic and disorganized flow that’s hard to navigate. The new design creates a stronger first impression and better highlights key services offered.
Let's Grow Old Home Page
original
Let's Grow Redesigned Home Page
Redesign
Let's Grow Redesigned Classroom options
Navigating the Site
The updated site is easier to navigate and offers the potential clients multiple ways to access the different sections of information. Some of the techniques implemented to achieve this are: adding a clear hierarchy and structure to the navigation and footer bars, introducing a "Contact Us" and "Schedule a Tour" function on every page on the site, and keeping a consistent design format throughout the site. These tools all encourage user flow and make it easier to find the information they are looking for.
Creating a Fun
& Informative Environment
When designing the site, the main goal was to give parents enough information to understand the preschool and feel confident enrolling their child. Therefore, it was important to balance professionalism with a sense of fun. Small illustrations add visual interest and help anchor the text. This helps to create a consistent template for informational sections, making the content is easier to digest. Vibrant, engaging photography brings the preschool to life and gives a glimpse into the environment.
Let's Grow Redesigned Classroom Page
Classroom Page
Let's Grow Redesigned Programs Page
Program Overview Page
Let's Grow Redesigned Events Page
Special Events Page
Final Website
Let's Grow Redesigned Home Page
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